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Week 6 Topic 2

Week 6 Topic 2

Q For our last topic discussion, we will focus on how your company can become irrelevant in its market without the leadership being aware of it – until it’s too late. This is a good – and very embarrassing in public business circles – example of poor interpretation of forward looking metrics which results in diminishing customer value over time. There are three companies mentioned in this article and I am sure you are all aware of the Dow Jones Industrial Average Index. For this discussion let’s focus on Bank of America. Could this happen to your company?

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I look forward to a lively discussion. http://www.forbes.com/sites/adamhartung/2013/09/12/out-with-a-whimper-alcoa-hp-b-of-a-and-the-djia/ (Links t I think that the article provides new insights and great vision of the real-life and real-time happenings and occurrences which can take place in the lifecycle of a company be it a branded or a non-branded company. The situation presented in the article for Bank of America could easily happen to Wal-Mart Inc. This is because of the aspect that the existing competitors of Wal-Mart Inc. are already threatening to turn the tables and earn more market share than the market share which is being earned by Wal-Mart Inc. on a consistent and regular basis.